Iyo usesenguye uburyo bwa monetisation yikigo cyimyidagaduro yumuryango (FEC), imikino yo kwiruka arcade ihora iri mubyiciro byinjiza - byinjiza amafaranga menshi. Abakoresha benshi babanje gutangirana nimashini zitsindagira cyangwa ibihembo - imikino yatsinze, ariko mugihe kirenze, amakuru yerekana ko imashini yimikino yo kwiruka - akenshi iba ikintu cyingenzi mugutwara ibinyabiziga bihamye kandi bigasubiramo abakiriya.
Muri iki kiganiro, nzasesengura impamvu buri FEC igomba kuba ifite byibura umukino umwe wo hejuru - umukino wo gusiganwa ku maguru, wunganirwa namakuru yaturutse muri raporo nyirizina, ubushakashatsi bwakozwe mu nganda, hamwe n’imikorere ya 2024-2025.
Imikino yo kwiruka itanga amafaranga ateganijwe kwinjiza buri munsi
Igipimo kinini cyo kwitabira mu byiciro byose
Imikino yo gusiganwa ikurura abakinnyi benshi, byongera amafaranga yinjiza buri munsi. Raporo ya 2024 yakozwe na Mid - Size Family Entertainment Centre (FEC):
Hejuru - imashini yimikino yo gusiganwa ikora ahantu hahuze ugereranije imikino 85-160 yishyuwe kumunsi.
Impuzandengo yimikino yimikino iri hagati ya $ 1.00 kugeza $ 2.00, bitewe nakarere.
Muri - ibigo byimyidagaduro byumuryango, buri cyicaro gishobora kwinjiza $ 2,500 kugeza $ 5.500 yinjiza buri kwezi.
Ndetse no mu turere dukora cyane, intebe imwe irashobora kwinjiza amadorari 1,200 kugeza 2000 $ yinjiza buri kwezi.
Iyi mibare yerekana ko imikino yo gusiganwa ihora iri murwego rwo hejuru - yinjiza ibyiciro byimikino ya arcade.
Igihe gito - gutera inkunga birashobora kuzamura ibicuruzwa byinjira.
Imikino myinshi yo kwiruka irushanwa hagati yiminota 2.5 na 4, nibyiza kubigo byimyidagaduro yumuryango (FEC) kuko:
Ibicuruzwa byinshi
Igihe gito cyo gutegereza
Amafaranga yinjiza buri saha
Imikino ifite umurongo muremure wo kwiga - nkimikino yinjyana cyangwa abarasa - mubusanzwe ifite igipimo gito cyo kugurisha, bityo bikagabanya amafaranga yinjiza buri munsi. Imikino yo kwiruka irinda iki kibazo kuko igenzura ryabo ryoroshye bihagije kubatangiye gufata, kandi imiterere yimikino ngufi - ituma abakinnyi bagenda vuba.
Imikino yo gusiganwa irashobora kongera abakiriya gutura umwanya hamwe nurujya n'uruza.
Kugaragara cyane birashobora gutera imbaraga zo kurya.
Imikino yo hejuru - imikino yo gusiganwa ikora harimo:
Kinini, hejuru - ibisobanuro byerekana
Itara
Intebe zigenda cyangwa kunyeganyega
Ingaruka yijwi rya moteri
Ibiranga byongera kugura impulse. Inganda zerekana:
33% kugeza 42% byabakinnyi bakina umukino wo gusiganwa bagura impulse mugihe bahanyuze.
Imashini zashyizwe hafi yubwinjiriro zirashobora kongera uruhare rwabakoresha 18-27%.
Iyo igipimo cyo kugura impulse, abakiriya bamara igihe kinini mu kigo cyimyidagaduro yumuryango, bityo bakongera amafaranga mubyiciro byose byimikino.
Imikino yo mumatsinda yiyongera kuri - igihe cyo gutura
Imikino yo kwiruka kumurongo (imyanya 2-8) irashobora kongera cyane igihe cyo gukina.
Ubushakashatsi bwo gucunga igihe 2024 bwerekanye ko:
Amakipe amara impuzandengo yiminota 10-16 mugihe iyo siganwa ijyanye nayo irahari.
Amarushanwa asubirwamo abaho 28% kenshi mugihe abakinnyi barimo kwiruka - kuri - imwe.
Ndetse gusiganwa ku mwanya umwe - biteza imbere abantu benshi, kuko abarebera akenshi baguma kureba, kandi abagera kuri 1 kuri 4 bareba amaherezo bahinduka abasiganwa.
Umwanya muremure, niko amafaranga yinyongera akoreshwa mubiryo, indi mikino, no gusubiramo inshuro nyinshi.
Imikino yo kwiruka irashobora kubyara gusubiramo kandi ndende - agaciro kigihe.
Umukino umenyerewe ushishikariza abakinnyi kugaruka.
Abantu benshi bakinnye imikino yo gusiganwa mbere - haba muri arcade, kuri kanseri, cyangwa kuri porogaramu zigendanwa. Ukumenyera kugabanya inzitizi yo kwinjira.
Imibare yatanzwe na komisiyo ishinzwe amatora (FEC) mu 2024 yerekana ko:
Imikino yo kwiruka ifite igipimo cyo gusubiramo 17% ugereranije nubwoko bwimikino itamenyerewe.
Hafi ya 30% yinjiza amafaranga yo kwiruka buri kwezi aturuka kubakiriya basubiramo.
Ibi bituma gusiganwa bihamye, birebire - ishoramari ryigihe, aho kuba icyerekezo - gikurura.
Ibintu birushanwe byongera inyungu
Ubuyobozi, ibizamini byigihe, hamwe nudukino two gusiganwa twinshi byongera gusurwa ushyiraho intego:
Amanota menshi yerekanwe arashobora kongera igipimo cyo kugaruka kuri 12% –19%.
Abakinnyi bakina ninshuti bamara inshuro 1,4 kuri buri mukino muri arcade kurusha abakina wenyine.
Irushanwa nimwe mumbaraga zikomeye zo gutwara mumikino ya arcade, kandi imashini yimikino yo kwiruka mubisanzwe yandika kuriyi.
Imikino yo hejuru yo hejuru - itanga umusaruro ushimishije kuruta ishoramari ryimikino isanzwe.
Kuzamura ibiciro by'itike udateye abakiriya gusubira inyuma
Imikino yo hejuru - imikino yo kwiruka irashobora gutegeka hejuru kuri - amafaranga yo gukina kuko abakiriya babona agaciro gakomeye muri sisitemu ya dinamike, ibishushanyo bisumba byose, hamwe nubugenzuzi bwimbitse.
Raporo y'abakoresha:
Hejuru - imashini yimikino yo gusiganwa irangira $ 2-3 kumikino, ariko ibi ntibyagabanije ibisabwa.
Izi mashini zinjiza 35% kugeza kuri 50% byinjiza kurusha imashini zisanzwe zo gusiganwa.
Mugihe ibiciro byambere byo kugura akabati kabisa - hejuru, itandukaniro ryinjiza burimunsi risanzwe rihagarika ishoramari mumezi 8-12.
Amafaranga yo kubungabunga make ugereranije nizindi mashini nini.
Imodoka zo kwiruka mubisanzwe ziranga:
Ibice byimuka bike kuruta parike yimyidagaduro
Igenzura rirambye
Gusimbuza ibice byoroshye
Amafaranga yo gufata neza buri mwaka yerekana:
Imikino yo gusiganwa: $ 250 kugeza $ 420 kumwaka
Kinini - igipimo cyerekana: $ 1.000 kugeza $ 3.500 kumwaka
Imikino ishaje - yerekana ibihembo: $ 700 kugeza 900 $ kumwaka
Ibisabwa byo hasi byo kubungabunga bituma hejuru - imikino yo kwiruka yimikino yo kwiruka ihamye - umutungo wigihe.
Icyifuzo cyanjye kubafite FEC
Niba ushaka:
Amafaranga yinjira buri munsi
Umushyitsi muremure atuye igihe
Gusubirwamo cyane
Abantu benshi baragera
ROI nziza mumwaka wambere
Noneho, hejuru - imikorere yo kwiruka arcade imikino nimwe mubishoramari byizewe.
Ndetse imashini imwe irashobora guhindura imigendekere yabakiriya, kuzamura ibikorwa byabakiriya, no kongera amafaranga muri rusange. Niba umwanya hamwe ningengo yimari, ibice byo gusiganwa bihujwe birusha izindi mashini muburyo bwo kwinjiza no guhaza abakiriya.
