Subiramo abakiriya ninkomoko yubuzima bwikigo icyo aricyo cyose cyimyidagaduro. Igura rimwe ryinjiza rimwe gusa - igihe cyinjiza, ariko gusubiramo abakiriya barema igihe kirekire - agaciro kigihe. Mu myaka ibiri ishize, nabonye inzira igaragara mumyidagaduro yimyidagaduro yumuryango: imikino yo gusiganwa ku mafarashi arcade igenda iba igikoresho cyingirakamaro cyo kongera abakiriya basubiramo.
Ikibazo kiroroshye: kuki izo mashini zifite akamaro kanini mukureshya abakiriya kugaruka? Nyuma yo gusesengura amakuru yimikoreshereze, raporo zabaguzi, nibitekerezo byabakoresha, impamvu zirasobanutse kuruta mbere hose.
Ibyifuzo byo gusiganwa ku mafarashi birenze kure umukino umwe.
Batsimbataje imitekerereze "gusubira mu marushanwa".
Imikino yo gusiganwa ku mafarashi arcade yifashisha imiterere yabakinnyi irushanwa - icyifuzo cyo guhitamo amafarashi meza, gutunganya ingamba, cyangwa gutsinda inshuti. Ibi bitanga urugero rusubirwamo.
Ubushakashatsi bwa Operator bwerekana:
41% –55% byabakinnyi bazasubiramo umukino mugihe cyicyumweru kimwe, cyane cyane abakuze bato.
Abakinnyi bitabira amarushanwa yamakipe birashoboka cyane ko 32% bazagaruka mumikino muminsi 14 kurusha abakina umukinnyi -.
Uyu mukino ntabwo ushingiye kuri refleks yihuse. Ahubwo, itera abakinnyi amatsiko nubushake bwo kuzamura ubuhanga bwabo, mubisanzwe biganisha kumikino.
Imikino yo mumatsinda itwara amafaranga yitsinda
Imashini nyinshi zo gusiganwa ku mafarashi arcade zishyigikira abakinnyi 4 kugeza 10 icyarimwe. Ikirere kirahinduka iyo itsinda rikinnye hamwe: abakinnyi baseka, bahanganye, kandi akenshi bategura ikindi cyiciro.
Nukuri - amakuru yimikorere yisi yerekana:
Muri wikendi, imiryango ifite 38% kugeza 45% byimikino yose.
Amatsinda ya 3 cyangwa arenga arashobora 28% kongera kwinjira muminsi 30 kurusha abakinyi bonyine.
Iyi ni imwe mu mpamvu zituma ibigo byimyidagaduro byumuryango biha agaciro iyi mashini cyane - ntabwo itanga imyidagaduro gusa ahubwo binatera kumva "inshingano zabaturage."
Kuki imikino yo gusiganwa ku mafarashi ishobora gukurura abakinnyi basubiramo kurusha ubundi bwoko bwimikino ya arcade?
Imikino ikungahaye kandi itandukanye, imyigire yo hasi
Abakinnyi ntibazarambirwa vuba kuko buri cyiciro kiratandukanye. Amafarashi atandukanye, ubwoko bwubwoko, nibisubizo byamoko byose bizana itandukaniro, kugumana uburambe bwimikino. Mugihe kimwe, umukino wibanze uroroshye kwiga.
Ukurikije ibitekerezo byabakoresha:
Bitewe nuburyo bworoshye, 72% byabakinnyi bashya barashobora kumva amategeko yimikino mumasegonda 30.
Imashini zifite uburyo bwinshi bwo gusiganwa zifite 22-30% hejuru yo gusubiramo.
Biroroshye kwiga + imikino itandukanye ni ibanga ryo gukurura abakiriya basubiramo.
Uruhare rwinshi rwabantu bakuru ruganisha ku kwinjiza amafaranga menshi.
Bitandukanye nimikino myinshi ya arcade ishimisha cyane cyane abana, imikino yo gusiganwa ku mafarashi ikurura abantu bakuru. Abakuze bakunda kugira imbaraga nyinshi zo gukoresha kandi birashoboka ko bazagaruka.
Inganda zerekana:
Abakuze bangana na 55% kugeza 65% by'abakinnyi bose basiganwa ku mafarashi.
Abakinnyi bakuze bagaruka inshuro 1.4 kurenza abana cyangwa ingimbi.
Ibi bisubizo birebire birebire - imikorere yimashini.
Uburyo bwo gutega bwongera amarangamutima.
Imikino myinshi yo gusiganwa ku mafarashi ikoresha uburyo "hitamo gutsinda". Ibi ntabwo ari urusimbi, ariko ikoresha ubuhanga ikoresha amahirwe, ibyago, nigihembo kugirango ikundwe cyane nabakinnyi.
Raporo ya Operator:
Imashini zikoresha uburyo bwo gutega zifite 25-40% zisubiramo igipimo cyo gukina kuruta imashini zikoresha igihe cyoroshye cyangwa uburyo bwo kubyitwaramo.
Abakinnyi "hafi gutsinda" birashoboka 45% kongera kugerageza mugihe cyicyumweru kimwe.
Ibyiyumvo byamarangamutima birapimwa kandi bifite agaciro.
Ingaruka yinjiza yo gusubiramo inshuro nyinshi ishyigikiwe namakuru
Gusubiramo cyane biganisha ku kwinjiza amafaranga menshi buri kwezi
Iyo usesenguye ibyinjira byinjira, subiramo abakiriya batanga imikorere iteganijwe. Inshuro nyinshi bagaruka, niko amafaranga yinjira ahamye.
Ubusanzwe hagati - nini yimyidagaduro yumuryango izabona:
20% kugeza 34% byumukino wo gusiganwa ku mafarashi biva mu bakinnyi basubiramo.
Mu minsi 30, subiramo abakiriya binjiza inshuro 1.7 kurusha abakinnyi bashya.
Iyo abakiriya bagarutse gukina isiganwa ryamafarasi, akenshi banakina indi mikino, byinjiza amafaranga menshi.
Igipimo cyo kugumana kigira ingaruka ku nyungu zishoramari.
Ukurikije ubunini n'ibiranga, imashini zo gusiganwa ku mafarashi zisanzwe zigura igiciro kuva $ 6.000 kugeza $ 12,000. Bitewe nabakinnyi benshi basubiramo ibiciro byubuguzi, igihe cyo kwishyura ni kigufi cyane.
Ibisanzwe ROI:
Amafaranga yinjira buri munsi: $ 90- $ 160
Amafaranga yinjira buri kwezi: $ 2.700 kugeza $ 4.800
Igihe cyo kwishyura: amezi 3-6
Hejuru - traffic FECs irashobora rimwe na rimwe kwishura igishoro cyose muminsi 90.
Iyi ni imwe mu mpamvu zingenzi zituma abakoresha benshi bafata izo mashini nkeya - ibyago byiyongera kumato yabo.
Uburyo imikino yo gusiganwa ku mafarashi ishobora kongera ubudahemuka bwabakiriya mu bigo byimyidagaduro yumuryango (FEC)
Bakoze ubujurire bwikigereranyo.
Ibigo bimwe byimyidagaduro yumuryango bigaragaramo gusiganwa kumafarasi nkuburambe bwo gusinya - ikintu abakiriya batabona ahantu hose.
Raporo irerekana:
Ahantu ho kwidagadurira hafite "agace gakinirwa imikino" gafite igipimo cyo hejuru cya 12% kugeza 18% ugereranije nibibuga bifata imashini zose kimwe.
Isiganwa ry'amafarashi akenshi riba hagati muri kariya gace kuko rikurura abantu.
Ibyingenzi bikurura kubaka birebire - ijambo ubudahemuka bwabakiriya.
Nibyiza kubanyamuryango na gahunda zubudahemuka.
Ibigo byinshi byimyidagaduro yumuryango ubu bikoresha amakarita yabanyamuryango cyangwa ingingo za elegitoronike mubikorwa. Imikino yo gusiganwa ku mafarashi ni nziza - ikwiranye niyi moderi kuko abakinnyi bashaka gukurikirana iterambere ryabo hanyuma bakagerageza nyuma.
Icyitonderwa cya Operator:
Abanyamuryango bakina ahantu ho gusiganwa ku mafarasi inshuro 2,3 inshuro nyinshi kurusha abanyamuryango -.
FEC, yakiriye ibirori byo gusiganwa, yabonye ubwiyongere bwa 15% kugeza kuri 25% mubakiriya basubiramo mumezi yamasiganwa.
Ibi bituma imashini irenze imwe - ikurura; ihinduka igice cya sisitemu yo kugumana abakiriya.
mu gusoza
Mu bigo bigezweho byimyidagaduro yumuryango (FECs), imikino yo gusiganwa ku mafarashi arcade yabaye igikoresho cyiza cyo kongera abakiriya. Bashishikariza gukina imikino myinshi, gukurura abakinnyi bakuze, kubyutsa amarangamutima, no gutanga ibintu byiza byimikino ituma abakinnyi bagaruka. Ubwiyongere bugaragara mubakiriya basubiramo bihindura muburyo bwinjiza buri kwezi no kugaruka byihuse kubushoramari.
Kubakoresha bashaka ingamba zifatika zo kuzamura imikoreshereze yabakiriya no kurinda umutekano muremure - amafaranga yigihembwe, imikino yo gusiganwa ku mafarasi arcade kuri ubu ni imwe mu mikorere kandi yamakuru -.
