Imashini yinzara ntabwo ari arcade gusa - zirakomeye, hasi - ibikoresho byo guteranya ibicuruzwa. Iyo ikoreshejwe ubushishozi, imashini yihariye cyangwa imashini itanga ibihembo irashobora guhindura iduka rifungura ibicuruzwa, imurikagurisha ryibicuruzwa, inzu yerekana ibicuruzwa, cyangwa pop - kugeza igihe kinini - umwanya wo gusezerana ukora ibintu byimibereho, bigatwara urujya n'uruza, kandi bigakusanya ibicuruzwa - ins. Hasi nigitabo gifatika cyabacuruzi, abakora, nabatanga isoko bifuza ibyabaye - amanota yimikorere itanga ibisubizo byapimwe.
Kuki imashini zomugozi zikora kubikorwa byo kwamamaza
Imashini za Claw zihuza imikoranire yoroshye nigihembo gisobanutse: igihembo cyitondewe. Iri sezerano - gukina, gutsinda, kugabana - kanda mu myitwarire itatu ibirango bifuza gutwara: kwitabira, kugerageza kugerageza, hamwe n’umukoresha - ibyakozwe. Ugereranije na pasiporo yerekana, imashini ikinirwa ihindura abarebera abitabiriye amahugurwa kandi ishishikarizwa gusangira abantu kuko "gutsinda" bisanzwe bifotora. Kubirango, bivuze umwanya munini wo gutura, kwibukwa gukomeye, hamwe no kugera kama mugihe abakinnyi bashizeho intsinzi yabo.
Ibikorwa byo gukora
- Ibihembo byamanutse - Uzuza abaminisitiri ibicuruzwa - ibicuruzwa: ibicuruzwa - byasohotse, inyemezabuguzi, cyangwa ibicuruzwa bito by'icyitegererezo. Kora igice cyibihembo bidasanzwe (kwirukana variants) kugirango ushishikarize gukina.
- Ibicuruzwa byo gutangiza ibicuruzwa - Kurekura SKUs nkibihembo bya "zahabu" muri mashini kumadirishya ntarengwa. Tanga abatsinze hakiri kare, kugabanuka kwihariye, cyangwa ubutumire bwa VIP.
- Co - ikirango cya pop - ups - Umufatanyabikorwa hamwe n’ahantu (mall, café, ibirori) hanyuma uzenguruke imashini mubirango co -. Ingengo yimishinga isangiwe yongerera ingufu traffic no kwagura.
- Imibereho & bizima ibyabaye - Huza imashini hamwe na host yakiriye, ibitonyanga byigihe, cyangwa micro - amarushanwa (urugero, "ikinamico 50 yambere ibona ubuntu"), hanyuma utambike cyangwa clip yerekana kumurongo wimbuga.
- Gutanga icyitegererezo & coupon - Aho kugirango ukine ibikinisho byumubiri, tanga QR coupons cyangwa code yintangarugero nkibihembo byo gutwara ibipimo byapimwe kumurongo.
Igishushanyo & ibihembo ingamba: uburyo bwo kwemeza no kugumana
- Icyiciro cyo gutanga ibihembo nkana. Kuvanga hejuru - byabonetse - ibintu byagaciro hamwe na kenshi, hasi - agaciro katsinze kugirango abakinnyi babone intsinzi kandi bashishikarizwa kongera kugerageza.
- Mugabanye gutanga kubuke. Kwiruka kugarukira cyangwa "1 kuri 50" biranga byihutirwa no gukusanya imyitwarire.
- Kora udusanduku dusangiye. Shira ahabona ibihembo hanyuma ushiremo guhamagarwa - kugeza - ibikorwa (urugero, igituba cya hashtag, Instagram hand) kugirango ushishikarize kuranga.
- Hindura ibihembo bitandukanye. Umudozi ibihembo kubitabiriye ibirori - kwerekana ibicuruzwa bishobora guha agaciro B2B swag; iminsi mikuru irashobora gushaka ibintu bishimishije.
Inama zikorwa zirinda ROI
- Hindura ingorane & ibiciro. Gerageza igenamigambi ningingo zibiciro mugihe cyamasaha yo gushyuha. Birakabije byica ubushake; byoroshye kuvoma ibarura vuba.
- Abakozi kuri sitasiyo. Mugihe cyamadirishya ya mpinga, gira umugenzi winshuti usobanura amategeko, utezimbere udukino twa premium, kandi ushishikarize abantu kuranga.
- Tegura ibikoresho. Menya neza ko ibihembo byuzuzwa byoroshye, ibihembo byumutekano kubintu - ibintu byagaciro, hamwe nicyapa gisobanutse gisobanura ibiciro byo gukina nibihembo (bifasha kwizerana).
- Kwinjiza ubwishyu. Tanga amafaranga yombi nuburyo butagira amafaranga (QR, kanda) kugirango udatakaza udukino twa impulse.
Ibitekerezo byo kongera ibitekerezo
- Koresha "gutsindira gutsinda" umukanishi: abatsinze bahabwa igihembo gito wongeyeho kwinjira mugushushanya igihembo kinini cyo gufata imeri cyangwa nimero za terefone.
- Abashitsi bakina imikino yo gukinisha: saba abarema guhatana live no kwagura kugera.
- Igihe - kigarukira "isaha nziza" igabanuka hamwe nibintu byongerewe imbaraga kugirango byihutirwa kandi byihuta.
- Koresha Photobooth cyangwa icapiro ryihuse kubatsinze kugirango abakinyi bagende hamwe nibuka ryumubiri rigaragaza ikirango cyawe.
Ingengo yimari & ROI igereranyo
Ingengo yimari iterwa nubwiza bwibihembo, gutunganya imashini, abakozi, amafaranga yikibuga, hamwe nogukoresha kwamamaza. Kugereranya ROI, umushinga wiyongera winjiza mumikino, kuzamura impinduka (kuva kuri voucher cyangwa kugurisha - kugurisha urubuga), nagaciro kamakuru yinjije (kugera kubantu). Koresha umuderevu muto kugirango ukusanye imibare nyayo hanyuma upime icyitegererezo kuri ROI iteganijwe.
Umwanzuro
Iriba - ryakozwe na claw imashini yimashini irenze gimmick - ni compte, ikinishwa ikinishwa ishimisha, ihindura, kandi ikongerera imbaraga. Kubirango nabakoresha, formula yatsindiye ikomatanya ibihembo bitekereje neza, UX isobanutse, udusanduku twimibereho, hamwe na gahunda yo gupima. Iyo ibyo bice bihuye, imashini imwe irashobora gukora ibitekerezo birambye, kuzamura ibicuruzwa byapimwe, hamwe no guhora mugihe gisangiwe.
