Imashini ya Capsule Gushyira: 7 Intsinzi Yubwenge

imashini ya capsuleni imwe rukumbi ifatika abakoresha bagomba kuzamura amakinamico badahinduye ibiciro. Waba ukoresha kiosk yubucuruzi, umuryango FEC, cyangwa urukuta rwa capsule yikibuga cyindege, gushyira ubwenge hamwe nicyemezo cyimiterere byongera kugaragara, kugabanya ubushyamirane, no gutwara ibintu byongeye kugura. Hano hepfo hari amategeko arindwi akoreshwa, ibintu - inama zihariye (mall / umuryango FEC / arcade), KPI zisanzwe zo gukurikirana, nibintu byihuse ushobora kugenzura uyumunsi.

Kuki gushyira imashini ya capsule bifite akamaro (Ingaruka ni izihe?)

Ikosoreimashini ya capsuleitezimbere ibirenge: abantu bagomba kubona imashini, bakumva agaciro ako kanya, kandi bagashobora gukina nimbaraga nke. Gushyira bigira ingaruka ku gipimo cya impulse, ikigereranyo cyo gukoresha kuri buri mukiriya, no kuzuza cadence - byose bifitanye isano na ARPU.

Amategeko 7 yo gushyira ubwenge (Gukora)

1. Icyerekezo cya mbere:shyira imashini mumurongo karemano yo kureba uhereye munzira nyabagendwa cyangwa kwinjira. Niba umuhisi ashobora kubona ibihembo kuva kuri metero 5-10, guhinduka.
2. Uburebure bwiburyo & inguni:gushiraho ibice kuri cm 80-120 urwego rwamaso kubana nabakuze; Inguni ya capsule idirishya imbere gato kugirango capsules igaragara itagunamye.
3. Inzira isobanutse:gusiga 1.8-22.0 m imbere yimashini kubareba no gutonda umurongo; guhagarika kugabanya gukina.
4. Ihuriro ryubwenge:itsinda imashini 3-6 zo gukora mini - zikurura, ariko wirinde umurongo urenze 6 (kugabanya kugaruka no kugorana kwa serivisi).
5. Amatara & inyuma:koresha itara ryerekezo no gutandukanya inyuma kugirango ukore amabara ya capsule pop - imirongo yoroshye ya LED ni hasi - imbaraga kandi nziza.
6. Umusaraba - kugurisha hafi:shyira imashini ya capsule hafi yikurura ryuzuzanya (ibyumba byamafoto, kubara ibihembo, inkiko zibiribwa) kugirango uzamure ARPU.
7. Ikizamini & gusubiramo:koresha A / B ibizamini byo gushyira ibyumweru 2-4 hanyuma ugereranye gukina / umunsi mbere yo kurangiza ahantu.

Impanuro zerekana - mall / umuryango FEC / arcade (Uburyo bwo kumenyera)

• Isoko (urujya n'uruza rw'amaguru, gutura hasi):intego yerekanwe hafi yinkiko zibiribwa no kwinjira. Koresha hasi - gukoraho capsules igiciro cya impulse ($ 0.50– $ 2.00 bihwanye). Komeza wuzuze umwanya muto - kwerekana ubusa byica guhinduka.
• Umuryango FEC (imyaka ivanze, gutura hejuru):kubaka ikirwa cya capsule hamwe nimashini 6–12, vanga umuryango - urukurikirane rwinshuti kandi rushobora gukusanywa, hanyuma wongere kwicara kubabyeyi. Koresha ibyapa kubihembo bya buri cyumweru.
• Arcade / ubuzima bwijoro (abakuze, imibereho):koresha imashini ya 1-2 ya premium cyangwa udushya twa capsule ifite agaciro kagaragara kandi wongere icyerekezo cyangwa "igitonyanga kidasanzwe" kugirango ubone ibihe bisangiwe.

KPIs gupima intsinzi yo gushyira (Ibyo gukurikirana)

• Gukina kumunsi(kuri buri mashini) - ibanze KPI.
• Igipimo cyo guhindura= abahisi → bakina (gereranya numubare muto wo kwitegereza).
• Uzuza igipimo / ububiko buri cyumweru- yerekana munsi cyangwa hejuru - icyifuzo.
• ARPU kuri buri mashini= amafaranga yinjiza / akina.

Kurikirana ibyingenzi 30-60 mbere yo gukora imiterere nini.

Imashini nziza ya Capsule kuva Animo

Kugenzura byihuse mbere yo kurangiza gushyira (Gukoporora - paste)

• Emeza icyerekezo uhereye muburyo bubiri bw'ingenzi.
• Igipimo cyo gupima: min 1.8 m imbere, 0,6-0.8 m yinyuma ya serivise yinyuma.
• Gupima igiceri / fagitire yemewe numusomyi utagira amafaranga kuri point - ya - shyiramo.
• Ongeraho umurongo wa LED hanyuma usobanure indimi nyinshi CTA (gukina igiciro + ibihembo byerekana).
• Teganya buri munsi igenzura ryerekanwa na buri cyumweru wuzuze.

CTA:Urashaka gahunda yishyuwe? Tanga igorofa yawe (JPEG cyangwa PDF) hanyuma nzasubiza urupapuro rumwe - ikarita yerekana ikarita yo gushyira hamwe hamwe nimibare yimashini, ibyifuzo byingufu, hamwe nurutonde rwibyumweru 4.